Personalization in sales outreach and prospecting

Key Takeaways
  • Sales outreach and cold emails are an integral part of any business. What is the difference between cold emails that work and that doesn’t?
  • Why does personalization work in sales outreach?
  • Misconceptions that people have about personalization in sales outreach
  • What motivated Amy Franko to start creating videos?
  • Amy’s take on the future of Sales, as businesses are becoming more global and digital every day.
Amy Franko
Sales leader, Keynote speaker, and Author
Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training company, Impact Instruction Group. She is named as LinkedIn 2019 Top Sales Voice. Her book, ​The Modern Seller,​ is an Amazon Best Seller and #1 New Release. It was named a top sales book by Top Sales World and a “highly recommended read” by Selling Power.
Sanjana Murali
Product Marketing
Sanjana Murali is a Marketing Specialist at Hippo Video. She is an award-winning blogger, one of her articles on “Customer Success” was selected from worldwide participants and won her MVP 2019 award. She has learned the knack of ranking her blogs and website pages in the 1st result of Google Search from her 6+ years of marketing experience. She is also the host of the #Limitless webinar and podcast series at Hippo Video. She loves to talk about branding and marketing with videos. An eternal writer, words are her lifeline.

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