How to Leverage Partnerships Early on to Penetrate a Competitive Market Quickly

Key Takeaways from the Webinar:

  • What is “early” in terms of partnerships for a software company?
  • What needs to be in place to ensure the success of an early partner program launch.
  • Affiliate vs Strategic vs Referral partnerships.
  • Examples of effective partner demand generation.
  • Plus a case studies from Optimizely,, HighLevel and HubSpot's partner programs.

September 27 | 11 AM EST

Live Webinar


Webinar Speaker

Alex Glenn
Strategic Advisor, Founder of and

In Alex’s 15-year career, he has helped hundreds of founders and been involved with dozens of partner programs. Now, through, Alex works to help software teams create effective programs for agency resellers.

Webinar Host

Sanjana Murali
Product Marketer, Hippo Video

Sanjana owns inbound and branding at Hippo Video, a video personalization and distribution platform. She loves to talk about branding and marketing with videos. She values intelligent conversations more than anything else. An eternal writer, words are her lifeline.

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Note: These details will be shared with Neal Schaffer

September 27 | 11 AM EST
Live Webinar
Video ThumbnailWatch the webinar teaser!